The Work
STRATEGY-FIRST CREATIVE AGENCY
We Do.
Brand Strategy · Creative Development · Presence ManagemenT
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Brand Strategy Creative Development Presence ManagemenT
Founder-led brands.
Built to last.
Kingmakers Cigars
Creative Direction & Brand Storytelling
case studies
LUXURY BRAND
The Challenge
The brand had strong roots and a loyal following. What it needed was a cohesive story direction to bring it all together. We built the content system and creative framework that gave the brand a consistent, elevated voice across every platform.
Where We Focused
Refining messaging that honored the brand's roots while positioning it for a style-forward audience. Unifying the story across campaigns, social, collaborations, and presentations.
The Result
A confident creative foundation. Cohesive visuals, sharper messaging, and a stronger position as a modern luxury brand that doesn't have to choose between heritage and relevance.
Ann Doherty
Creative Direction & Athlete Brand Storytelling
Athlete Brand Development
The Challenge
Ann is a professional race car driver with a compelling story and a presence that deserved to be seen. The brand needed to introduce her as both an athlete and a personality without softening either.
Where We Focused
Building a brand narrative that blends discipline, personal story, and edge. Establishing a content framework across race culture, technical insight, and behind-the-scenes access.
The Result
A cohesive athlete brand that feels authentic and competitive — with the foundation to grow an audience, attract sponsors, and hold space in motorsports long term.
VIDEO LINKS
The Charleston Chicks
Podcast Brand Strategy & Launch
PODCAST PLATFORAM
The Challenge
A new podcast for women in their 40s and 60s — with a distinct voice, a ready audience, and a launch that needed to land. The brand needed clarity before it could have reach.
Where We Focused
Refining messaging and tone, aligning content with the audience, and building narrative consistency across podcast, video, and social so the show felt like one brand from day one.
The Result
A strong launch with a clear voice and a content system built to grow. One reel hit 120K views. The audience showed up because the brand gave them a reason to.
120
Views — Viral Reel
VIDEO LINKS
K
K
Captured.
PHOTOGRAPHY
Not staged.
PORTRAIT · LANDSCAPE
From the
founders.
Testimonials
Ann Doherty
Baxter & Co. truly understood me and what I want to represent. They captured it so well. What they bring goes beyond skill. It's real talent.
American Race Car Driver
Point Hope
Baxter & Co. exceeded our expectations. The content was creative, professional, and deeply aligned with our identity — helping us connect more meaningfully with our audience.
Community Organization
Kingmakers
Baxter & Co. understood our brand DNA immediately. Their creative direction honored our heritage while elevating our presence with modern luxury and precision.
Luxury Cigar Brand
The Charleston Chicks
Baxter & Co. brings calm confidence, unmatched organization, and deep care to every detail. They captured our vision perfectly and elevated our podcast with both creative and strategic excellence.
Podcast Show
