ABOUT
Meet the Founder
Rachael Baxter is the Founder and Creative Director of Baxter & Co., where she partners closely with founders and leadership teams to clarify their story, sharpen positioning, and build strategic visibility that supports meaningful business growth. With more than 15 years of experience across marketing strategy, editorial leadership, and creative direction, Rachael brings a hands-on, high-level approach that balances big-picture brand thinking with thoughtful execution.
Her career spans finance, healthcare, technology, entertainment, and media, giving her a multi-industry perspective shaped by work with top firms in New York City. She specializes in brand strategy, rebranding, campaign development, content direction, and customer journey design, helping leaders translate vision into cohesive, high-performing brand ecosystems.
She also brings this perspective to The Baxter Edit podcast, where she leads thoughtful conversations around change, reinvention, and bold next chapters.
Experience & Perspective
As Co-Founder and past Editor-in-Chief of Conscious Magazine, Rachael led national print and digital growth, overseeing multiple editions distributed in more than 350 Barnes & Noble locations, with international subscribers across 25 countries. Her editorial leadership helped establish the publication as a trusted platform for culture, thought leadership, and innovation, shaping the audience-first approach she brings to brand building today.
Rachael has also served as a featured expert panelist at the International Young Leaders Assembly at the United Nations Headquarters in New York City, contributing to global conversations on leadership, storytelling, and impact.
Community & Leadership
In addition to her work in media and marketing, Rachael is a co-owner of a high-end boxing and fitness studio in Charleston, South Carolina, where she has helped build a physical brand experience from the ground up. This hands-on business ownership gives her direct insight into what it takes to grow, market, and lead a modern lifestyle brand in a competitive environment.
Rachael also serves as President of the national SHE Leads Group Elevate Chapter, where she helps cultivate a space for women in business development roles to connect, mentor one another, and build meaningful referral and relationship-based partnerships.
Based in Charleston and the Upstate, Rachael brings a people-centered, intentional lens to her work, helping brands lead with confidence, communicate with purpose, and grow with integrity.