Every founder outgrows
their own
beginning.
STRATEGY-FIRST CREATIVE AGENCY
We help legacy founders reclaim their story, build their brand, and deepen impact for those they serve.
Brand Strategy • Visual Identity • Content Direction • Messaging Systems • 90-Day Transformation • On-Demand Projects • LEGACY BUILD
We start with three questions: What problem are you solving? Who needs you to solve it? What legacy do you want to leave? The answers give us a clear-eyed view of your brand's path forward and the challenges standing in the way. Here's our five-step framework:
OUR APPROACH
Clarity first.
Then everything
else.
01
Brand Strategy
We clarify your brand's message.
02
Creative Development
We build your creative system.
03
Editorial Direction
We shape your founder narrative.
04
Presence Management
We manage how you show up.
05
Reputation Building
We build the trust that lasts.
"The most powerful move a founder can make is getting clear on who they are and ensuring their brand reflects it consistently, at every stage, across every touchpoint."
Rachael Baxter, Founder
Your story is the foundation of your
strategy.
OUR PHILOSOPHY
Baxter & Co. works with founders at a distinct moment of change: stepping into a new chapter, entering a new phase of growth, or making a strategic pivot. Often, the business has evolved but the brand is still telling the old story.
WHO WE WORK WITH
The right moment
to work with us.
The brand feels off
You've grown, but something about how you show up doesn't reflect where you are anymore.
1
2
Visibility without clarity
You're putting content out but it's not attracting the right clients or converting the way it should.
Ready for the next level
You're entering a new market, raising capital, or repositioning and the brand needs to keep up.
3
Inconsistent presence
Different platforms, messages, and looks. The brand isn't telling one cohesive story.
4
The pitch doesn't land
You can explain the business in person but the website, deck, or content doesn't capture it.
5
Starting with intention
You're launching and want to get it right from the beginning — strategy before execution.
